From September to December 2023, I was tasked by my Entrepreneurship Capstone group to design a logo for our Startup named NAMU. I employed my proficiency with the Figma software to develop guidelines for the brand required for business development and marketing purposes. This included the development of wordmark and abstract logos, definition of brand colours and typography.
What are Branding Guidelines?
Branding guidelines are a set of rules and principles that define how a brand should be presented across all touchpoints. This includes visual elements like logos, colours, fonts, and imagery. They act as a blueprint for maintaining consistency and familiarity in the brand's identity.
Brand Identity
Logo
Construction
NAMU Abstract Logo
NAMU Lettermark Logo
Colour Options
Green Logo Options (Horizontal and Stacked)
Mono Logo Options (Horizontal and Stacked)
Colours
Primary and Secondary Colours
Typography
Defined Text Styles
Logo Guidelines
